Rita Ora x Rimmel 2014

I’m currently VERY excited about Rita Ora’s collection for Rimmel launching early 2014, the perfect New Year Beauty Treat! Miss Ora is my #1 inspiration when it comes to both beauty and fashion, and I simply can’t wait to get my hands on her range of lip and nail shades for the iconic British cosmetics brand.

Speaking on her collaboration with Rimmel, Rita explains how excited she is to be following in the footsteps of such previous famous Rimmel faces as Georgia May Jagger and Kate Moss:

                        “I am absolutely obsessed with make-up and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel it was like a dream come true!”

Equally known for her bold and fearless make-up looks as her classic smokey eyes and red pout, Rita’s range for Rimmel is sure to be as stand-out as the singer’s own signature style. I certainly can’t wait to inject some Rita-esque glam into my make-up bag and Get The London Look with a strictly Ora-inspired twist!


Educate & Elevate: The 4th Fashionable Hip hop element… Graffiti

My final blog post for Educate & Elevate is all about graffiti and its links with the world of fashion. Check it out here!

I’ve had such an awesome time writing for Educate & Elevate as I’ve been able to write about my favourite topics for a brand  I really love and admire.

Shout out to the E&E Team for having me and hopefully we’ll work together again in the future!

Stay elevated!


Educate & Elevate: Hip hop Fashion Icons

Check out my 2nd blog post for the guys over at Educate & Elevate, it’s on my favourite type of hip hop artists (80’s, 90’s and now)… ones that have a sweet style as well as sound… the best combo!


Fashion Inspirations & Idols

If I could steal one person’s wardrobe, it would be Rita Ora’s. Her love of bold, bright outfits crossing the lines of street wear and sport luxe is what I love about her look. In addition to the image above, below are 2 more examples of why I love her style…

When I think of styles I like I think of the following words : fun, bright, bold, pattern, print, sport, urban, 90s era, culture, aztec, tomboy, street style, hip-hop, tribal, feminine, clash, tough, multi colour, diversity.

Rita Ora aside, the Fresh Prince is a big style icon of mine. As a massive 90s hip-hop fan, the style of this era is a big influence on the clothes I like. For me, Will Smith in the Fresh Prince is the ultimate style icon and inspiration, embracing everything I love about fashion.

I recently discovered a brand called Educate & Elevate selling retro inspired 90s street wear. I’m grateful I came across it as I love everything about this brand. If you share a similar style you should definitely check them out at www.educateelevate.com

Finally, what I like most about fashion is that everyone has their own preferences when it comes to style. Disagreeing on what clothes and looks you like is a positive thing. It’s the diversity fashion offers to each individual that is creative and fun to explore!



I'm currently PR Assistant at Beauty agency JWPR and a recent International PR Masters Graduate (with Distinction). In addition to my current role in Beauty PR, I also have previous Beauty PR experience from my time at Catalyst PR. Further experience includes copywriting, blog writing, and my position as Editorial Intern at Now Magazine. Twitter: @DawnCritchley E-mail: dawnmariecritchley@gmail.com

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