MSc International PR Distinction

I’ve recently received the degree result for my Masters in International PR and I’m incredibly happy to announce I’ve been awarded a Distinction!

I’ve found that studying International PR at Masters level has equipped me with a unique set of skills specific to PR which I’ve been able to unite with my ongoing practical PR experience. I’m therefore incredibly happy with my degree result as it confirms my ability of both studying for a Masters degree and my competence in my chosen career sector of Public Relations.

I dedicated a previous post to my Beauty & Fashion PR Dissertation, which I’m happy to say I received a Distinction for too (77%). Receiving the news of my degree result has put me in an even greater positive mindset with respect to my PR career path, something I’m dedicated to achieving success in.

I’m currently thoroughly enjoying working at Beauty PR agency JWPR, and I feel certain that Beauty is the perfect PR sector for me :)

Celebrations at work…..


Jewellery Blogging: Thomas Nayler

I have a definite jewellery obsession… accessorising is serious fun! So when I finally received my belated graduation nameplate necklace, I decided to grab the chance of getting some more fashion blogging and social media experience too.

Before starting writing for, I was originally going to do PR for Thomas Nayler Jewellery. In the end I decided that for now I’d like to work in fashion writing full time, and work on a jewellery brand’s blog and social media in my spare time.

I can honestly say I’ve worn my nameplate necklace designed by Thomas Nayler almost every single day since I got it, and it’s fast become my favourite piece of jewellery. Since my most recent blog post for, I’m now badly craving a Lana-esque double finger ring too. Watch this space!

After connecting the brand to Polyvore, I created the below Celeb Summer Style Steal: Lana Del Rey set, featuring a Thomas Nayler personalised double finger ring and nameplate necklace.

Check out the Polyvore set here & the full blog post here

Facebook / Twitter / Polyvore

Summer vibes…

Lana Del Rey – National Anthem

“Summer’s in the air and baby heaven’s in your eyes”

Fashion Writing with Team LBD

I’m having the best time in my current position as Fashion Writer for Little Black Dress ( and love being a member of Team LBD! I thought I’d provide a little insight into what an average day at LBD HQ involves.

First of all, it’s definitely the coolest office I’ve EVER worked in…

Amazing office aside, here are some things I get up to in my role at LBD:

– Researching and writing articles for the LBD online magazine

– Writing brand and product copy for the site

– Creating looks and updating products on Polyvore

– Research, e.g. cross-selling and blogger outreach

– Adding and organising products on the site

As you can see, there’s lots going on at Team LBD and I’m loving every minute of it!

I’m glad I decided to gain experience in fashion writing in addition to my experience in PR and magazine editorial as it’s given me the perfect chance to showcase my fashion writing and copywriting skills.

Check out some of my articles…

Keira Knightley stars as LBD Legend Coco Chanel

Sparkle this summer in sequins!

Which Dress Was Best: Kate Hudson

Keep checking for the latest style news!

NOW Magazine Internship/Christmas 2012

Now Magazine 2012

December has been an exciting month as I got to work as Editorial Intern at Now Magazine, part of IPC Media. Being from a PR background and having worked for a Beauty PR Agency in London over summer, working on a busy weekly consumer magazine was a great opportunity I’d been looking forward to for months.

During my time at Now I worked in the editorial office assisting editors, particularly within the areas of Beauty, Fashion and Teen Now Magazine. I was sad to leave as I enjoyed every minute of my time there, however I’m looking forward to returning to my MSc International PR course with an informed outlook on how the industry works from a journalistic point of view.

I’m passionate about PR, and after working in Beauty PR over summer, I decided to start this blog as a way of combining my interests in beauty, fashion, writing and PR. Posts will span topics across these areas including beauty trends, product reviews, fashion inspirations, fashion idols, brands I admire, stand out examples of PR for fashion and beauty brands, and so on.

I hope you enjoy checking out my blog!



I'm currently PR Assistant at Beauty agency JWPR and a recent International PR Masters Graduate (with Distinction). In addition to my current role in Beauty PR, I also have previous Beauty PR experience from my time at Catalyst PR. Further experience includes copywriting, blog writing, and my position as Editorial Intern at Now Magazine. Twitter: @DawnCritchley E-mail:

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