MSc International PR Distinction

I’ve recently received the degree result for my Masters in International PR and I’m incredibly happy to announce I’ve been awarded a Distinction!

I’ve found that studying International PR at Masters level has equipped me with a unique set of skills specific to PR which I’ve been able to unite with my ongoing practical PR experience. I’m therefore incredibly happy with my degree result as it confirms my ability of both studying for a Masters degree and my competence in my chosen career sector of Public Relations.

I dedicated a previous post to my Beauty & Fashion PR Dissertation, which I’m happy to say I received a Distinction for too (77%). Receiving the news of my degree result has put me in an even greater positive mindset with respect to my PR career path, something I’m dedicated to achieving success in.

I’m currently thoroughly enjoying working at Beauty PR agency JWPR, and I feel certain that Beauty is the perfect PR sector for me :)

Celebrations at work…..


Beauty PR x London

I’m starting an Internship at London Beauty PR agency JWPR next week, meaning this week has involved lots of preparation, product testing, packing, shopping, and general excitement. Having worked in Beauty PR before, I can’t wait to return to the industry now that I’ve completed my PR Masters studies.

JWPR have an exciting range of hair and beauty clients, including one of my all time hero hair brands Batiste. Other brands the company work with include Nair, Denman, Aveda, and Darphin Paris. After meeting the team (including office dog Dolly!), I was lucky enough to leave with a bag of beauty goodies.

Batiste Light & Blonde has long been a staple in my hair routine, however it’s been great to try out the wide range of other products on offer from the brand. I particularly recommend the XXL Pumping Powder for those seeking some serious volume, and the new Oriental scent is my favourite yet! I’ve used Denman hairbrushes for as long as I can remember, and along with my Tangle Teezer, this Denman pink and black zebra print brush is ideal for easy styling on the go. Finally, Nair’s Brazilian Spa Clay worked wonders, leaving skin as soft and smooth as post-waxing minus the pain.

I love nothing more than discovering new wonder beauty products, and best of all I now get to work doing the PR for them too!

Rita Ora x Rimmel 2014

I’m currently VERY excited about Rita Ora’s collection for Rimmel launching early 2014, the perfect New Year Beauty Treat! Miss Ora is my #1 inspiration when it comes to both beauty and fashion, and I simply can’t wait to get my hands on her range of lip and nail shades for the iconic British cosmetics brand.

Speaking on her collaboration with Rimmel, Rita explains how excited she is to be following in the footsteps of such previous famous Rimmel faces as Georgia May Jagger and Kate Moss:

                        “I am absolutely obsessed with make-up and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel it was like a dream come true!”

Equally known for her bold and fearless make-up looks as her classic smokey eyes and red pout, Rita’s range for Rimmel is sure to be as stand-out as the singer’s own signature style. I certainly can’t wait to inject some Rita-esque glam into my make-up bag and Get The London Look with a strictly Ora-inspired twist!

Beauty & Fashion PR Dissertation

I’ve recently completed and handed in my dissertation as part of my Masters in International Public Relations, something I’ve been constantly working on for the past 4-5 months. Reaching the end of my Maters PR studies and the end of my student life (finally!) feels amazing. With 7 months of full-time Internships already completed alongside my University studies, I feel 100% ready to enter the world of work.

Given my interests in Beauty and Fashion, it seemed only right to use these as the basis of my PR dissertation. Having already worked in Beauty PR, and having also experienced the Editorial side of the industry during my Internship at Now Magazine, exploring media relations between journalists and PR practitioners within these two industries was the ideal topic for me.

Interviewing a range of fashion and beauty journalists and PR practitioners in London was something I greatly enjoyed and found incredibly insightful. Although 15,000 words may sound like a lot, when it’s based around a topic you’re both passionate about and aspire to work in, it definitely helps!

I’ve enjoyed learning a great deal from studying for my Masters in International PR, and pairing this academic background with my extensive Internship experience means I can’t wait to apply all of my acquired PR and Marketing knowledge to the real world of work!

A/W13’s Hottest Nail Hues

A/W13 nail hues span the best in natural, hi-shine, bold, and understated… take your pick from this season’s palette to add an easy touch of chic to any outfit!

Burnt Orange

Making waves on Christian Cota’s A/W13 runway, burnt orange nails are both fitting for autumn and fun, with a hint of vibrant citrus blend. Wear with an overall head-to-toe monochrome look to set off these serious statement nails.


Take your pick between soft, candy shades and strong, purple-blue hues for a stylish pop of colour sure to stand out whatever your outfit. If you’re feeling the power of purple, opt for a matching slick of eyeliner for an added punch.


Working equally as well in winter as summer, this versatile nail colour is a definite make-up bag essential for all nail enthusiasts. Longing after those long tropical summer days? Transport yourself back to the beach in an instant with a splash of this exotic nail shade.


It’s official, the hi-shine nail is here to stay with designers such as Behnaz Sarafpour favouring futuristic metallics. Perfect for replacing those glitter-heavy summer polishes without losing out on that all-important impact factor.


For a dose of sheer understated chic, look no further than a classy shade of grey. Concrete grey was the order of the day at Eli Saab, with this shade fast becoming every fashionistas’ new favourite neutral.


With talk that brown is the new black for A/W13, this natural, palette-cleansing shade may be on the minimalistic side, but it definitely won’t go unnoticed. Finish off with a clear topcoat for the ultimate in shine and strength.

Best Blonde Hair Buys

I love being blonde and could never be any other colour, but it’s far from one of the easiest colours to handle. Maintaining blonde hair requires a lot of help… luckily help is at hand, you just need to hunt it down (not as easy as it sounds)! Always on the search for the best blonde hair beauty buys, here I’ve rounded up my favourite tried and tested products that’ll keep your blonde hair bright without breaking the bank…

 TRESemmé Colour Thrive Illuminating Blonde Shampoo (£4.99)

This is my top shampoo product for enhancing blonde locks, and believe me, I’ve tried them all. I use this shampoo daily and the results really are amazing. The formula contains chamomile extract and works by ridding your hair of dulling mineral deposits to restore your blonde back to its brightest vibrancy and shine. Another definite plus, the bottle’s big so it lasts long!

Batiste Dry Shampoo Light & Blonde (£2.99)

I rely heavily on this beauty treasure between root touch ups; a few sprays of this at the roots and a quick brush through instantly transforms my look, making it look like I’ve had my colour touched up last week rather than 3 times that long. This really is a genius buy for use between salon visits!

John Frieda Sheer Blonde Highlight Activating Enhancing Conditioner for Lighter Blondes (£5.10)

Special ingredients in this killer conditioner include sunflower and white tea extracts. It activates highlights and moisturises thoroughly for an overall enhanced blonde look. Choose between the Lighter Blondes and Darker Shades editions depending on whether your hair consists of more light or warm tones.

Mark Hill Holiday Hair Sun Protection Spray SPF 6 (£3.49)

Bleached blonde hair mixed with direct sun, chlorine, and sea salt is a sure-fire recipe for disaster. This holiday gem from Mark Hill is a MUST for coloured blonde hair throughout the summer months. If you forget to use protecting products like this on beach holidays in particular, you’ll pay the price with a hairstyle resembling something closer to hay than hair.

John Frieda Sheer Blonde Hair Repair Intensive Conditioning Treatment (£5.89)

This intensive blonde conditioning treatment should be used once or twice a week in place of conditioner, unless you’re in need of some extra TLC as in the above SOS summer scenario. You’ll instantly notice the difference after using this treatment which works to nourish and moisturise dry, damaged hair, restoring silkiness and shine.

Combine my pick of the above Best Blonde Hair Buys for a lighter, brighter blonde all year round!

S/S13’s Hottest Beauty Trends

S/S13’s top beauty trends are inspirational, innovative, and sure to keep the beauty obsessed among us on our toes. If it’s high time your cosmetics case had a much needed overhaul, check out the hottest beauty trends of the season below…

Back to basics

An overall flawless finish exuding healthy radiance and natural beauty is top of the beauty trend list this summer. Take inspiration from the Rag & Bone S/S13 runway by pairing minimal, flawless make-up with well groomed brows and slicked back tresses. The overall aim here is to create a laid-back, effortless look.

Neon matte takeover

Hands off the red lipstick! It’s time to embrace your youthful, fun side with some lollipop coloured lips. Take a fresh step into summer with this seasonal trend and steal a slice of Parisian catwalk style as you go; Switch between tropical coral, neon pink, and fearless fuchsia.

Seriously smokey eyes

Smouldering smokey eyes are this season’s evening beauty staple. Mix up the classic smokey eye look by playing with colour for a trend-led take on a beauty classic. Inject some innovation into your look by following in the footsteps of Jeremy Scott’s runway models with a dash of cool cobalt blue. Blend cobalt with both charcoal and dazzling bronze for a seriously seamless, sexy look.

Big & bold brows

Bold brows are still going strong this season, with little sign of slowing down. Francois Nars channeled retro sixties beauty on the Marc Jacobs runway this season with strong, bold brows against pale skin and nude lips. If you aren’t blessed with naturally bold brows, opt for an eyebrow pencil or eyeshadow to add additional depth and volume as desired.

Electric blue liner

Moschino’s Cheap & Chic S/S13 shows established the summer trend status of electric blue eyeliner. Paired with dishevelled crimped hair and a matte nude lip, this easy addition to your make-up routine adds a splash of show-stopping colour, perfect for hot summer days and even hotter party nights.



I'm currently PR Assistant at Beauty agency JWPR and a recent International PR Masters Graduate (with Distinction). In addition to my current role in Beauty PR, I also have previous Beauty PR experience from my time at Catalyst PR. Further experience includes copywriting, blog writing, and my position as Editorial Intern at Now Magazine. Twitter: @DawnCritchley E-mail:

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