A Whole New World: Sephora’s Disney Line

Sephora and Disney’s collaboration on a Disney Princess beauty line started with the Cinderella collection back in Winter 2012, and now the Jasmine collection has been released for Spring 2013. In addition to the rich colours, exotic shades and alluring fragrances, each piece is a collectible beauty treasure in itself.

jasmine

First the Alfredo Angelo Disney Princess Bridal Collection, then the Christian Louboutin Cinderella shoe and now the collaboration with Sephora… it’s exciting to see Disney making its mark in the fashion and beauty industries.

According to Sephora, the concept is all about “sophisticated beauty collections for grown-up girls that will offer them a fresh perspective on Disney’s classic princess stories” (source).

Products range from an eyeshadow palette, eyeliner set, nail set and fragrances, with each colour taking inspiration from the classic Disney movie; Jasmine’s tiara, Rajah’s fur, desert sands, sunsets and a vibrant magic carpet. The eyeshadow palette featured below is encased in a storybook style box decorated with shimmering details, inside a satin tray holds the luminous eyeshadows fit for a Princess. Each piece of the collection is as beautiful as a palace jem.

jasmine3

I’ve yet to purchase any of the Sephora Disney Princess beauty line, but with the diversity of Disney Princesses I can’t wait to see future collections in the line. My favourite Disney Princess is Pocahontas, so if a Pocahontas collection is released I’ll definitely be buying that!

Fingers crossed for an upcoming collection showcasing all the Colours of the Wind…..

pocahontas

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About beautyfashionpr

I'm currently PR Assistant at Beauty agency JWPR and a recent International PR Masters Graduate (with Distinction). In addition to my current role in Beauty PR, I also have previous Beauty PR experience from my time at Catalyst PR. Further experience includes copywriting, blog writing, and my position as Editorial Intern at Now Magazine. Twitter: @DawnCritchley E-mail: dawnmariecritchley@gmail.com

One response to “A Whole New World: Sephora’s Disney Line

  1. Nice pun! For me it would have to be the make up of Snow White or Mulan. If they ever come up with a shade pale enough let me know!

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beautyfashionpr

beautyfashionpr

I'm currently PR Assistant at Beauty agency JWPR and a recent International PR Masters Graduate (with Distinction). In addition to my current role in Beauty PR, I also have previous Beauty PR experience from my time at Catalyst PR. Further experience includes copywriting, blog writing, and my position as Editorial Intern at Now Magazine. Twitter: @DawnCritchley E-mail: dawnmariecritchley@gmail.com

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